Outperform Competition with a High-Growth Digital Strategy
April 18, 2018
The businesses that dominate through digital follow many of the same principles and if you employ them too, you can move towards delivering elite-level digital marketing and outperform the competition.
Ask yourself this; are you and your team set up to deliver high growth results through digital? There are four ways in which you can identify where you are strong and where you need to improve. A test can help, by enabling you to score your own marketing efforts compared to that of a high growth business.
You can score yourself on:
- Strategy – How clear and well researched is your digital strategy?
Businesses that achieve high growth online benefit from a thorough and well researched digital strategy. The digital strategy is shared with everybody involved in the delivery of digital campaigns, and is used in monthly reviews to make sure campaigns are on track.
- Resources – Do you have the best people around you to deliver your strategy?
Businesses that achieve high growth online also have the best teams in place to create their digital marketing strategy. They normally have the right mix of in-house and external expertise available, and everyone involved is aligned behind the published strategy and understands the outcome that needs to be achieved.
- Foundations – Are the foundations in place for you to succeed online?
Businesses that achieve high growth have strong foundations in place. This includes systems and resources which are available for their teams to use. Normally there has been good planning, research and investment to put these in place.
Companies that don’t perform as well have often made some investment, but the foundation is not complete or not strong, meaning much of their subsequent digital spend is wasted.
- Activity – Does your daily activity match that of high growth businesses?
Businesses that achieve high growth carry out highly effective work on a day-to-day basis.
They do this in a structured way, and base all work on their digital strategy together with
the research and insights they have on file.
Companies that don’t perform as well tend to be more sporadic in their work or push out a mixture of messages that don’t leave customers clear on their proposition.
Ways to improve in digital…
If you don’t know where your digital marketing stands, now is the time to evaluate it.
With the right strategy, allies, foundations and repeatable activity in place, you can achieve elite-level digital marketing and dominate in your sector.
Take a and assess if your business is setup to achieve high growth. Use your scores to help you focus digital marketing efforts in the right areas to get the results you are looking for.
This article was provided by Lauren Grice, Head of Partnerships at Bespoke Digital Agency. Improve your score with a series of workshops and audits, which may help to move you closer to achieving your digital goals. Or fast track your learning journey with a , moving you to a strategy mindset ahead of your competitors and dominate online.