How to make the most of social media

 

Social media has fast taken over the world.  In only a few years it has managed to change the way we send and receive information, communicate and do business.

 

The majority of businesses are already using social media. Some better than others.

 

If you are yet to utilise social media to help your business then now is the time to start.  If you are already using it then there are many ways in which you can get the most from it.

 

Here are some top tips:

 

1. Your profile

First things first.  It is important that you have a good profile set up.  From Twitter to Facebook and LinkedIn to Google+, you need to have everything in its right place. A strong logo and cover image is key.  Whether that is in your Twitter background or on your Facebook timeline, it needs to be everywhere.  Make sure you include links to your website and your contact details.

 

2. Be creative

Don’t be tempted to use your social media platforms as mere sales tools.  This can put people off.  Be inventive, use current references relating to things that are going on in the world.  You can even run competition, give-aways, offer rewards and loyalty via your social media.

 

3. Get engaged

Make sure you are engaging with your followers.  They have ‘liked’ you or ‘followed’ you for a reason.  Now you need to make sure you are giving them a reason to stay.  Social media can be a very powerful tool if you utilise it in the right ways.  Ask questions, ask them to share their experiences with your business, brand and products.  You can use social media to get some really great qualitative data from them. Another great way to engage is to start tweeting about relevant things you see on TV or read in the paper. Don’t forget to #hashtag on Twitter!

 

4. Start blogging

Having a blog is a great way of sharing the latest news, tips, ideas and advice from your business and your industry.  By writing a good blog post you can encourage your audience to share it via social media.  And always make sure you update your Twitter and Facebook with your new blog post. Aim to write at least 250 words.

 

5. Listen to your audience

Use your social media to listen carefully.  Check what is trending and what people in the industry are saying.  Most importantly listen to what your followers are saying.  Don’t always be tempted to delete any negative feedback.  Action it straight away and resolve it.  Some of the biggest brands out there have quickly turned negative feedback into a positive.

 

Social media is a valuable tool that is right at your fingertips.  Check out your competitors and see what they are up to?  Remember to get social, don’t be too salesy and get your brand out there.

 

Ciara Sarkar – social media manager – mmadigital

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