The Importance of Workplace Culture
Why is company culture so important?
A business’ culture is, to a certain extent, responsible for creating its brand image and identity, and many organisations are recognised by their culture. No two organisations have the same work culture. It is the culture of a company which distinguishes it from others.
Common characteristics of successful workplace cultures include open communication, an apparent organisational mission, selective hiring, work-life flexibility and competitive remuneration (including pay). And not to forget, enjoyment and fun – in the hard-driving world of business it’s incredibly easy to overlook humanity.
What influences workplace culture?
It’s a business’ beliefs, philosophies, principles and values that shape its culture. This controls how employees behave with customers and each other. It also affects their attitudes towards work and how solutions for internal and external issues are created; as well as their approach – in the broad sense of the term, this incorporates how they dress, their character and how they communicate – all of these factors contribute to the overall work environment.
A good company culture can benefit everyone
Work creeps into many different factors of your employees’ lives – whether they are aware of it or not. It influences how they view themselves, their self-esteem, and their opportunities for personal growth. When employees feel content and part of a team, they work harder. Everyone finds the prospect of working overtime easier when they are fond of their co-workers. In addition, actually feeling kinship with colleagues makes employees more motivated to support others in their roles.
An efficient culture creates structure and professionalism, which, in turn, equals effectiveness and organisation in employees’ own work. When employees succeed and feel appreciated, companies often tend to see a greater retention rate and a higher quality of work from them.
Moreover, the greater your culture is on the inside, the more attractive your organisation will appear to the world outside. An excellent company culture converts into more efficiency, marketability, and of course, better performance.
So, how do you know if your company has a good culture?
It’s imperative to identify and assess your company’s culture – both what it’s like now and how you would like it to be in the future.
Your culture will always be work in progress. It can, and will change and develop over time. Make culture as important as an objective in your business strategy – it’s too vital to ignore, and shaping it is one of your most imperative responsibilities as leaders and HR professionals.
Are you ready to change your organisation’s internal culture to achieve growth? Why not give one of our professionals a call on 0870 754 7755.
Thanks to guest contributor Philip Dyer at NXO marketing. Next month’s article will focus on the ‘Extended marketing mix’.