Why video is a powerful promotion tool
May 2, 2013
Yes, YouTube has plenty of laughing baby videos and clever dogs doing all sorts of tricks, but it is more than that. YouTube has changed a lot over the past three years. And because it has changed so has the need for corporate video and video on websites.
People, and by people we mean your customers, are now looking for more. They don’t just want a talking head shot telling them why your company is the best, they want a video showing off your services, displaying your products and videos that truly engage.
Customers don’t just want stuffy video that serves no purpose, they want to see the real you, to know more and to feel as if you are relating to them.
So, here are five reasons why you should use corporate video to promote your business and brand.
The power of YouTube
Did you know that YouTube is the second largest search engine in the world? And people would far rather watch a video than trawl through pages on Google to find what they are looking for. Remember, a picture tells a thousand words.
You can even create your own YouTube channel where you can display your videos, highlight your favourite videos and send people to your page directly.
If you tag your video well it can actually rank your website higher. Make sure you add tags to your videos such as ‘accountants’, ‘small business’, ‘business advice’, or whatever your keywords happen to be.
Google allows people to search for videos and these stand out in the search results. So, if you really want to stand out from the other firms, make sure you have a video on there. Get noticed.
Videos encourage people to stay on your website for longer. By having a corporate video you will encourage people to stay and watch, rather than scan quickly. You may even entice them to pick up the phone and call you. So make sure you have a call to action at the end of your video.
Keeping up with the Joneses
A corporate video shows that you are ‘ahead’ of your competitors and that you are current. Of course it is important to have a well-designed SEO website, but video is fast becoming an essential tool also.
Corporate video is much cheaper than the more traditional advertising and marketing tools and can reach a bigger audience, one that you can measure and track. The more views your video has then the more likely more people will watch it!
Why not consider a video to enhance your website, brand and business?